Therapy Ladies Fashion: JEANS...............

Monday 30 April 2012

JEANS...............

So do you love yours or hate yours? Do you find the experience of buying them heaven or hell or have you just given up completely?!?!

I had given up buying jeans years ago as my body is just the wrong shape for them, I have a small waist for my hip size, I have an hourglass figure! But now 9 times out of 10 you will find me wearing jeans! Did I have liposuction, go on a drastic starvation diet or keep going to the gym constantly? NO.

'Therapy' started to stock NYDJ and FDJ jeans which are made for women with a curvy figure! So I figured I had nothing to lose but try a pair and see how I got on! Well first of all I had to get my head around the idea that you have to take at least a size smaller than you really are for these jeans to work!! To work, what could that mean??

NYDJ and FDJ have four way stretch and they hold your stomach in and lift your bottom up!! They are miracle workers!!

Well I am a fan and will not wear any other jeans, as the saying goes 'does exactly what it says on the tin'. It does feel a little strange at first because you really do have to struggle to do the zip up, I broke a fingernail the first time I put mine on. But after about 20 minutes you can feel them giving around the waist and the top of the leg and moulding to your body and you do forget that you have them on. And they do make you look a size smaller!! They are miracle workers! I honestly thought I would never find a pair of jeans that would fit me let alone look and feel so good!!! I am a convert!!

When buying any jeans you do have to give yourself plenty of time, do not rush it as you will invariably end up with the wrong size. With the NYDJ and FDJ this is even more important as the fitting is the most time consuming part of getting the right pair. We have been selling these jeans for about 4 years now and we know from experience that for NYDJ and FDJ virgins you need at least an hour for us to fit you correctly. We may come across as being a bit bossy when we are fitting you but as we sell them everyday and we wear them ourselves we do know how much they give and what they should look like when first put on. At the end of the day we want you to go out with the correct size and knowing that you will look fab whenever you wear them. They are not the cheapest of jeans so we really do want you to get the right size first time!

Once you've tried them you will not want to wear any others. Of course they do not suit everyone but do not be disheartened because we do keep other makes of jeans that suit other shapes. So why not pop in when you've got time a good trying on session and see what we can do for you and your jeans!!!!

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SIZE!!

Let's talk about size. We're all conscious of it and spend our shopping lives trying to work them out.

I have a simple tip:

BUY CLOTHES THAT FIT YOU!

I have personally experienced and seen in our shop, clothes sized in every variation possible. Ignore the size in the garment and buy the one that fits you best.

Not only will this be more flattering but the clothes will last longer and look better.

No one need ever know what "size" you're wearing. You are wearing the size that fits you. And no matter what the number, it is the same size as all your other clothes.

You are beautiful whatever your shape and size. We're not 18 any more and that is ok. I have finally learnt to appreciate my body and see it as the tapestry of my life. I'm proud to have got this far and grateful to my body for getting me here.

Give yourselves the same credit.

Laura x

How To Buy Jeans

Now if you're anything like me you're always searching for the perfect pair of jeans.

So I thought I'd write down what I've learnt about buying the perfect pair of jeans:

The first thing to remember is that it takes time. jeans may be our throw on casual wardrobe staple, but like good makeup, it takes work to look this natural.

So give yourself at least an hour and if you like, bring a friend along for moral support.

In case she's busy, let me assure you that at Therapy we'll give you an honest answer. None of our staff work on commission and we want you to look good, not be made foolish.

So, what are you looking for?

Let me tell you:

"I want to hide my muffin top!"

"I want to wear them with heels to make my legs look longer."

"I have a slim waist but big bottom and hips - how do I flatter my figure?"

"I spend all my time in jeans. Do you have jeans for different occasions?"

Sound familiar? Yes, we're all looking for the same thing.

And I think at Therapy we've found it:

We stock NYDJ (Not Your Daughter's Jeans) from America and FDJ (French dressing Jeans) from Canada.

Both brands design jeans to fit every woman and accentuate our best bits. These jeans fit to the waist but don't have any stiffener to create muffin tops - a smooth line guaranteed.

The denim and other fabrics all have 4 way stretch, meaning that the fabric not only stretches vertically but horizontally too. It feels like you're wearing your comfiest old jeans, but they look fantastic.

Both brands come in straight and bootleg. Bootleg are great if you want to balance out bigger hips or bottoms. Straight leg look good on every shape (as does bootleg) and is a slimmer, sleeker silhouette - perfect if you're after a more elegant look.

Fabrics are varied with the seasons and denim washes become more interesting as the years pass. Jeans really are a wardrobe classic.

So, how do you buy?

With our brands, they are cut to flatter and reduce. There are panels of stitching inside the tummy area which pull the tummy flat. The higher waist and soft waistband create a smooth and comfortable contour at the waist.

How they should fit:

If your normal dress size is a UK 12 then start by trying on a size 10 and a size 8. The jeans are designed to cause you to drop a dress size or two.

Hold your tummy in and fasten the waistband. If they feel snug but not strangulating then this is a good fit. Because of the stretch in the fabric, your jeans will loosen by about a quarter of an inch all over as you wear them. Once washed they will return to their original size.

Try on both smaller sizes. If the smaller size feels little different to the larger, then go for the smaller size - they will give.

Look out for wrinkling around the legs and bum. If there is wrinkling then there is too much fabric and you need a smaller size.

Remember - these are not the Blue Jeans of old that we had to soak in a bath to shrink-to-fit. No, these are high tech creations using the latest fabric and fit to make you look at least a dress size smaller.

Okay so we sell from a 2 (UK average size 6 woman) to whatever you like. We can order in most any size, shape and colour for you.

And, yes, I suspect there's an element of what the Americans call "vanity sizing". We all love to feel slimmer, don't we. But these jeans really work. They really do what they say on the packet!

So why don't you give us your time and we'll guarantee to find you the perfect pair of jeans...well, not exactly guarantee, but definitely try our best.

Laura x

What to think about when dressing for a special occasion

Have you got a special event to go to? Perhaps it's your daughter's wedding or an important dinner?

Don't panic!

Think about what you are comfortable in, what shapes you suit, what colours make you feel good.

The most common problem with special outfits is choosing something we don't feel happy in because we're not in a familiar situation.

Surely that's when we need to feel most comfortable?

Think about soft dressing - a stretch lace dress from Nancy Mac with a beautiful long lace cardigan on top. Or what about a pretty chiffon skirt and cashmere knit? Very feminine and you can wear it again after?

Don't forget that we're here to help you to feel good - just ask!

Laura x

Therapy Ladies Fashion

Monday 30 April 2012

JEANS...............

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