Therapy Ladies Fashion: Brrrr! Autumn is here!

Wednesday 2 November 2011

Brrrr! Autumn is here!

Brrrr!
Having just recently returned from sunny Australia, I think I'm in shock! Now, I hear that the sun shone while we were away - so you must all be equally unsettled by the onset of winter.

But have no fear! Even though it's nasty outside, we at Therapy are always ready with a warm shop and a warm welcome.

Have you unpacked your winter clothes? I was looking at the longterm weather forecast, and it seems we're in for another chilly one.

Well if you're in need of some winter woolies, do come and see us. We're about to start another Pashmina & Knitwear promotion. Spend over £100 on one of our lovely, cosy knits and we'll give you a beautiful pashmina worth £39 for free! Can't say fairer than that. Keep it for yourself if you're feeling the chill - or save it for a loved one for Christmas.

Here are some of my favourites. This beautiful blue knitted coat is dreamy - soft and light and so warm. I was very tempted to have one for myself - but I've decided that you deserve it more! And if you fancy something a bit sparkly to see you through the coming celebrations, then how about one of these cute cardigans?

You know how we love knitwear at Therapy - easy to wear and easycare - perfect for us busy women. The examples here are only a tiny percentage of our selection so please pay us a visit and see & feel for yourselves all the yummy knits on offer.

I do however owe our cashmere customers an apology. I was badly let down by a new supplier this winter - and so have let you down also. I know many of you have been asking for the lovely Repeat cashmere from Switzerland. I confess I decided to try an alternative when the price of their cashmere rocketed. That'll teach me!! I promise to sort it out for next year and hope that you will all forgive me.

While I'm in apologetic mood:

I am sorry that we ever considered abandoning beautiful Petworth and our loyal customers for a life of cowboys and horses in Montana. I am claiming temporary insanity and promise faithfully that we are now happily staying put!

I've thought of lots of lovely ways to say thank you to you all - so keep an eye on this Blog and your emails for some great events in the run up to Christmas.

Thank you & lots of love,
Laura x

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SIZE!!

Let's talk about size. We're all conscious of it and spend our shopping lives trying to work them out.

I have a simple tip:

BUY CLOTHES THAT FIT YOU!

I have personally experienced and seen in our shop, clothes sized in every variation possible. Ignore the size in the garment and buy the one that fits you best.

Not only will this be more flattering but the clothes will last longer and look better.

No one need ever know what "size" you're wearing. You are wearing the size that fits you. And no matter what the number, it is the same size as all your other clothes.

You are beautiful whatever your shape and size. We're not 18 any more and that is ok. I have finally learnt to appreciate my body and see it as the tapestry of my life. I'm proud to have got this far and grateful to my body for getting me here.

Give yourselves the same credit.

Laura x

How To Buy Jeans

Now if you're anything like me you're always searching for the perfect pair of jeans.

So I thought I'd write down what I've learnt about buying the perfect pair of jeans:

The first thing to remember is that it takes time. jeans may be our throw on casual wardrobe staple, but like good makeup, it takes work to look this natural.

So give yourself at least an hour and if you like, bring a friend along for moral support.

In case she's busy, let me assure you that at Therapy we'll give you an honest answer. None of our staff work on commission and we want you to look good, not be made foolish.

So, what are you looking for?

Let me tell you:

"I want to hide my muffin top!"

"I want to wear them with heels to make my legs look longer."

"I have a slim waist but big bottom and hips - how do I flatter my figure?"

"I spend all my time in jeans. Do you have jeans for different occasions?"

Sound familiar? Yes, we're all looking for the same thing.

And I think at Therapy we've found it:

We stock NYDJ (Not Your Daughter's Jeans) from America and FDJ (French dressing Jeans) from Canada.

Both brands design jeans to fit every woman and accentuate our best bits. These jeans fit to the waist but don't have any stiffener to create muffin tops - a smooth line guaranteed.

The denim and other fabrics all have 4 way stretch, meaning that the fabric not only stretches vertically but horizontally too. It feels like you're wearing your comfiest old jeans, but they look fantastic.

Both brands come in straight and bootleg. Bootleg are great if you want to balance out bigger hips or bottoms. Straight leg look good on every shape (as does bootleg) and is a slimmer, sleeker silhouette - perfect if you're after a more elegant look.

Fabrics are varied with the seasons and denim washes become more interesting as the years pass. Jeans really are a wardrobe classic.

So, how do you buy?

With our brands, they are cut to flatter and reduce. There are panels of stitching inside the tummy area which pull the tummy flat. The higher waist and soft waistband create a smooth and comfortable contour at the waist.

How they should fit:

If your normal dress size is a UK 12 then start by trying on a size 10 and a size 8. The jeans are designed to cause you to drop a dress size or two.

Hold your tummy in and fasten the waistband. If they feel snug but not strangulating then this is a good fit. Because of the stretch in the fabric, your jeans will loosen by about a quarter of an inch all over as you wear them. Once washed they will return to their original size.

Try on both smaller sizes. If the smaller size feels little different to the larger, then go for the smaller size - they will give.

Look out for wrinkling around the legs and bum. If there is wrinkling then there is too much fabric and you need a smaller size.

Remember - these are not the Blue Jeans of old that we had to soak in a bath to shrink-to-fit. No, these are high tech creations using the latest fabric and fit to make you look at least a dress size smaller.

Okay so we sell from a 2 (UK average size 6 woman) to whatever you like. We can order in most any size, shape and colour for you.

And, yes, I suspect there's an element of what the Americans call "vanity sizing". We all love to feel slimmer, don't we. But these jeans really work. They really do what they say on the packet!

So why don't you give us your time and we'll guarantee to find you the perfect pair of jeans...well, not exactly guarantee, but definitely try our best.

Laura x

What to think about when dressing for a special occasion

Have you got a special event to go to? Perhaps it's your daughter's wedding or an important dinner?

Don't panic!

Think about what you are comfortable in, what shapes you suit, what colours make you feel good.

The most common problem with special outfits is choosing something we don't feel happy in because we're not in a familiar situation.

Surely that's when we need to feel most comfortable?

Think about soft dressing - a stretch lace dress from Nancy Mac with a beautiful long lace cardigan on top. Or what about a pretty chiffon skirt and cashmere knit? Very feminine and you can wear it again after?

Don't forget that we're here to help you to feel good - just ask!

Laura x

Therapy Ladies Fashion

Wednesday 2 November 2011

Brrrr! Autumn is here!

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