Therapy Ladies Fashion: Sunshine days

Saturday 9 April 2011

Sunshine days

A huge apology to all of you who’ve made the effort to look at our Therapy blog and found nothing new since March!

Those of you who know our business will know that we closed our shoe shop at the end of March. Don’t panic though - we still have out best-selling La Badia ballet pumps from Florence and a fantastic range of espadrilles from Spain which we’re selling from our original and best shop in Golden Square.

It’s been a long winter and a hard road for us from deciding to close to actually clearing out the shop ready for a new tenant. Up until now we’ve always managed to transform areas that haven’t worked into something else. So it was with some sadness that I have been packing away the remains of our lovely shoe shop and saying goodbye to what was.

But Spring is all about new beginnings and Easter is all about transformation, and I for one am now feeling very positive about the future. Now that we are back to one shop, we are able to focus wholly on what we do best and hopefully offer our customers an undiluted Therapy experience.

And how blissful this Spring weather has been! The sun shines and everyone relaxes and blossoms. Throwing off our winter boots for strappy sandals has put me and everyone I’ve met in Therapy into a buoyant mood. Finally we can purchase our new summer clothes knowing we can enjoy them immediately.

And what better way to celebrate Easter and the upcoming Royal Wedding than with something new to wear. I’ve chosen some lovely tops from Oui. I confess this collection has become a firm favourite of mine. I just love the way that every piece is full of embellishment or quirky prints or beautiful yarns - doing all the work and allowing me just to throw them on and forget about what I’m wearing.

I’m going to treat myself to some Toni Pons espadrilles too. For under £70 you can choose from pretty, practical flats to sexy peep-toe heels - and so comfortable!

As usual I say too much. I’ll stop talking and you can all come and visit us instead.

See you soon!

Laura x

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SIZE!!

Let's talk about size. We're all conscious of it and spend our shopping lives trying to work them out.

I have a simple tip:

BUY CLOTHES THAT FIT YOU!

I have personally experienced and seen in our shop, clothes sized in every variation possible. Ignore the size in the garment and buy the one that fits you best.

Not only will this be more flattering but the clothes will last longer and look better.

No one need ever know what "size" you're wearing. You are wearing the size that fits you. And no matter what the number, it is the same size as all your other clothes.

You are beautiful whatever your shape and size. We're not 18 any more and that is ok. I have finally learnt to appreciate my body and see it as the tapestry of my life. I'm proud to have got this far and grateful to my body for getting me here.

Give yourselves the same credit.

Laura x

How To Buy Jeans

Now if you're anything like me you're always searching for the perfect pair of jeans.

So I thought I'd write down what I've learnt about buying the perfect pair of jeans:

The first thing to remember is that it takes time. jeans may be our throw on casual wardrobe staple, but like good makeup, it takes work to look this natural.

So give yourself at least an hour and if you like, bring a friend along for moral support.

In case she's busy, let me assure you that at Therapy we'll give you an honest answer. None of our staff work on commission and we want you to look good, not be made foolish.

So, what are you looking for?

Let me tell you:

"I want to hide my muffin top!"

"I want to wear them with heels to make my legs look longer."

"I have a slim waist but big bottom and hips - how do I flatter my figure?"

"I spend all my time in jeans. Do you have jeans for different occasions?"

Sound familiar? Yes, we're all looking for the same thing.

And I think at Therapy we've found it:

We stock NYDJ (Not Your Daughter's Jeans) from America and FDJ (French dressing Jeans) from Canada.

Both brands design jeans to fit every woman and accentuate our best bits. These jeans fit to the waist but don't have any stiffener to create muffin tops - a smooth line guaranteed.

The denim and other fabrics all have 4 way stretch, meaning that the fabric not only stretches vertically but horizontally too. It feels like you're wearing your comfiest old jeans, but they look fantastic.

Both brands come in straight and bootleg. Bootleg are great if you want to balance out bigger hips or bottoms. Straight leg look good on every shape (as does bootleg) and is a slimmer, sleeker silhouette - perfect if you're after a more elegant look.

Fabrics are varied with the seasons and denim washes become more interesting as the years pass. Jeans really are a wardrobe classic.

So, how do you buy?

With our brands, they are cut to flatter and reduce. There are panels of stitching inside the tummy area which pull the tummy flat. The higher waist and soft waistband create a smooth and comfortable contour at the waist.

How they should fit:

If your normal dress size is a UK 12 then start by trying on a size 10 and a size 8. The jeans are designed to cause you to drop a dress size or two.

Hold your tummy in and fasten the waistband. If they feel snug but not strangulating then this is a good fit. Because of the stretch in the fabric, your jeans will loosen by about a quarter of an inch all over as you wear them. Once washed they will return to their original size.

Try on both smaller sizes. If the smaller size feels little different to the larger, then go for the smaller size - they will give.

Look out for wrinkling around the legs and bum. If there is wrinkling then there is too much fabric and you need a smaller size.

Remember - these are not the Blue Jeans of old that we had to soak in a bath to shrink-to-fit. No, these are high tech creations using the latest fabric and fit to make you look at least a dress size smaller.

Okay so we sell from a 2 (UK average size 6 woman) to whatever you like. We can order in most any size, shape and colour for you.

And, yes, I suspect there's an element of what the Americans call "vanity sizing". We all love to feel slimmer, don't we. But these jeans really work. They really do what they say on the packet!

So why don't you give us your time and we'll guarantee to find you the perfect pair of jeans...well, not exactly guarantee, but definitely try our best.

Laura x

What to think about when dressing for a special occasion

Have you got a special event to go to? Perhaps it's your daughter's wedding or an important dinner?

Don't panic!

Think about what you are comfortable in, what shapes you suit, what colours make you feel good.

The most common problem with special outfits is choosing something we don't feel happy in because we're not in a familiar situation.

Surely that's when we need to feel most comfortable?

Think about soft dressing - a stretch lace dress from Nancy Mac with a beautiful long lace cardigan on top. Or what about a pretty chiffon skirt and cashmere knit? Very feminine and you can wear it again after?

Don't forget that we're here to help you to feel good - just ask!

Laura x

Therapy Ladies Fashion

Saturday 9 April 2011

Sunshine days

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