Therapy Ladies Fashion: August 2011

Friday, 19 August 2011

Autumn Is Round The Corner

So our Sale has ended. But don't panic, we have a couple of Sale rails in our basement for any last minute holiday requirements, and some brilliant bargains.

Whether we like it or not, Autumn is upon us at Therapy. Our suppliers are no respecters of weather. And whether it's 90' or grey skies, they will deliver the first of the Autumn collections in July.

Sadly (for those of us hanging onto dreams of Summer) and happily (for business) Therapy has some delicious new clothes that you can wear right now.

Jackpot, Part Two, Oui and Brodie Cashmere have all delivered some brilliant pieces.

We've got pretty cotton shirts, elegant & useful knits, yummy corduroy jeans, long sleeved tees for layering. Come and have a look - we've got lovely things you can wear right now.

I have to say this elusive summer has encouraged me to do more layering. I have a couple of long sleeved tees that I've been slipping under my favourite summer tops and dresses to extend their wear through the cooler days.

I tell you it works a treat. Team them with a pair of cut-offs or jeans under my dress and I'm toasty warm. It's certainly a way of dressing that I'm going to carry on through autumn and into winter. And the best thing about it? It means I can wear more of my favourite clothes at one time!

I'll keep you posted, by email and through my blog, as to what is arriving.

But remember ladies: We only buy a few of everything.

Well, I don't want you complaining because your best friend (or, worse still, your biggest rival) is wearing the same dress as you.

So if you love it - buy it.

And I'd like to say a big thank you to all of you who have bought. We're only here because of your loyalty and support.

Thank you.

Laura x

Saturday, 13 August 2011

Sale Ends Today!!

Today is the last day of our Sale.
We have some fantastic bargains still waiting for a good home. so come and see us - 10am to 5.30pm.

We've put out some of our lovely new Autumn collections too. I know, it seems too early to think about wooly jumpers and coats, but see for yourselves the pretty blouses, flattering trousers and useful knits that can be worn right now.

I'm buying for Spring 2012 at the moment and trying to avoid any of the mistakes I made this Spring. If there is anything you are looking for especially then let me know.

I'll be back soon to tell you all about the yummy things we have for Autumn. But, in the meantime, get along to the last day of our Sale!
Laura x

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SIZE!!

Let's talk about size. We're all conscious of it and spend our shopping lives trying to work them out.

I have a simple tip:

BUY CLOTHES THAT FIT YOU!

I have personally experienced and seen in our shop, clothes sized in every variation possible. Ignore the size in the garment and buy the one that fits you best.

Not only will this be more flattering but the clothes will last longer and look better.

No one need ever know what "size" you're wearing. You are wearing the size that fits you. And no matter what the number, it is the same size as all your other clothes.

You are beautiful whatever your shape and size. We're not 18 any more and that is ok. I have finally learnt to appreciate my body and see it as the tapestry of my life. I'm proud to have got this far and grateful to my body for getting me here.

Give yourselves the same credit.

Laura x

How To Buy Jeans

Now if you're anything like me you're always searching for the perfect pair of jeans.

So I thought I'd write down what I've learnt about buying the perfect pair of jeans:

The first thing to remember is that it takes time. jeans may be our throw on casual wardrobe staple, but like good makeup, it takes work to look this natural.

So give yourself at least an hour and if you like, bring a friend along for moral support.

In case she's busy, let me assure you that at Therapy we'll give you an honest answer. None of our staff work on commission and we want you to look good, not be made foolish.

So, what are you looking for?

Let me tell you:

"I want to hide my muffin top!"

"I want to wear them with heels to make my legs look longer."

"I have a slim waist but big bottom and hips - how do I flatter my figure?"

"I spend all my time in jeans. Do you have jeans for different occasions?"

Sound familiar? Yes, we're all looking for the same thing.

And I think at Therapy we've found it:

We stock NYDJ (Not Your Daughter's Jeans) from America and FDJ (French dressing Jeans) from Canada.

Both brands design jeans to fit every woman and accentuate our best bits. These jeans fit to the waist but don't have any stiffener to create muffin tops - a smooth line guaranteed.

The denim and other fabrics all have 4 way stretch, meaning that the fabric not only stretches vertically but horizontally too. It feels like you're wearing your comfiest old jeans, but they look fantastic.

Both brands come in straight and bootleg. Bootleg are great if you want to balance out bigger hips or bottoms. Straight leg look good on every shape (as does bootleg) and is a slimmer, sleeker silhouette - perfect if you're after a more elegant look.

Fabrics are varied with the seasons and denim washes become more interesting as the years pass. Jeans really are a wardrobe classic.

So, how do you buy?

With our brands, they are cut to flatter and reduce. There are panels of stitching inside the tummy area which pull the tummy flat. The higher waist and soft waistband create a smooth and comfortable contour at the waist.

How they should fit:

If your normal dress size is a UK 12 then start by trying on a size 10 and a size 8. The jeans are designed to cause you to drop a dress size or two.

Hold your tummy in and fasten the waistband. If they feel snug but not strangulating then this is a good fit. Because of the stretch in the fabric, your jeans will loosen by about a quarter of an inch all over as you wear them. Once washed they will return to their original size.

Try on both smaller sizes. If the smaller size feels little different to the larger, then go for the smaller size - they will give.

Look out for wrinkling around the legs and bum. If there is wrinkling then there is too much fabric and you need a smaller size.

Remember - these are not the Blue Jeans of old that we had to soak in a bath to shrink-to-fit. No, these are high tech creations using the latest fabric and fit to make you look at least a dress size smaller.

Okay so we sell from a 2 (UK average size 6 woman) to whatever you like. We can order in most any size, shape and colour for you.

And, yes, I suspect there's an element of what the Americans call "vanity sizing". We all love to feel slimmer, don't we. But these jeans really work. They really do what they say on the packet!

So why don't you give us your time and we'll guarantee to find you the perfect pair of jeans...well, not exactly guarantee, but definitely try our best.

Laura x

What to think about when dressing for a special occasion

Have you got a special event to go to? Perhaps it's your daughter's wedding or an important dinner?

Don't panic!

Think about what you are comfortable in, what shapes you suit, what colours make you feel good.

The most common problem with special outfits is choosing something we don't feel happy in because we're not in a familiar situation.

Surely that's when we need to feel most comfortable?

Think about soft dressing - a stretch lace dress from Nancy Mac with a beautiful long lace cardigan on top. Or what about a pretty chiffon skirt and cashmere knit? Very feminine and you can wear it again after?

Don't forget that we're here to help you to feel good - just ask!

Laura x

Therapy Ladies Fashion

Friday, 19 August 2011

Autumn Is Round The Corner

Saturday, 13 August 2011

Sale Ends Today!!

Avoca

Remember what I said about our jewellery?!

Therapy